#womenforwomen - Online Campaign

Benefit Cosmetics Spain launched #womenforwomen, a 2-week online campaign to promote self-love, empowerment, and diversity while boosting sales.

Actress and influencer Begoña Vargas was the campaign face, co-creating a limited-edition make-up line. Activities included a PR event, Website/Blog content, Social Media Promotion (Instagram, LinkedIn, Facebook), and a -20% discount. The campaign strengthened brand visibility and inspired women across life stages.

*This project was developed as part of a university course.