#NewYearNewExperiences - Product Launch Campaign

Toyota Spain launched the #NewYearNewExperiences campaign to introduce the all-electric Toyota bZ4X.

Aimed at boosting sales and awareness by 40%, this month-long initiative combined social media storytelling, influencer collaborations, interactive content, and paid ads. A PR event invited families to enjoy a 360° virtual driving experience, showcasing smooth performance across terrains. Data-driven targeting and eco-branding positioned Toyota as a leader in sustainable mobility.

*This project was developed as part of a university course.